NEW BC FAMILY DAY BRINGS BIG NUMBERS TO WHISTLER BLACKCOMB’S SLOPES

WHISTLER, BC February 12, 2013 – British Columbia’s first official Family Day holiday has proven to be all Whistler Blackcomb hoped for with 85,000 skiers and snowboarders taking advantage of British Columbia’s new long weekend from Friday, February 8 to Monday, February 11, 2013.

“From Friday to Monday we managed to draw the kind of daily visit numbers we see over our busiest time periods like U.S. Presidents’ Week and Christmas holidays,” says Dave Brownlie, President and CEO of Whistler Blackcomb. “We’re thankful to the BC government for creating this holiday and taking feedback from the tourism industry. As the numbers prove, this date allowed us to capture incremental visitation in the month of February, and BC residents were given their holiday a week before an already peak time period over the third weekend of February when Presidents’ Week and other provincial Family Days take place.”

Canada West Ski Areas Association (CWSAA), Whistler Blackcomb, Tourism Whistler and other tourism-based businesses successfully promoted BC Family Day to fall on the second weekend of February instead of the third week originally proposed. The move to the second Monday in February ensured British Columbian guests were able enjoy Whistler Blackcomb and the opportunity for all tourism partners across the province was maximized.

Families are important business for Whistler Blackcomb and emphasis has been placed on making the slopes as welcoming as possible. Whistler Blackcomb’s commitment to the family ski experience has been recognized with recent accolades in 2012 including being named Top Family Resort by CNN.com, and being named Best Canadian Family Resort by both SKI Magazine and Canadian Living Magazine.

Value goes hand in hand with families and to that end Whistler Blackcomb is rolling out more ways to get on the slopes and save this winter.

72 Hour Sale On Accommodation – February 12-14, 2013
Today, February 12, Whistler Blackcomb launched a 72-Hour Sale featuring up to 50 per cent off lodging. As a bonus, two free Fresh Tracks mountain top breakfast tickets will be added to any bookings of two or more nights. For details and to book check out www.whistlerblackcomb.com/72hrsale 

Offers for the 72 Hour Sale run from 12:01am on February 12th to 11:59pm on February 14th (PST). Advertised rates are available online or by calling in to book. Offers vary by arrival date and property. Offers are subject to availability at time of booking and may change without notice. Taxes and fees are extra. Minimum night stays, weekends and/or other restrictions may apply.

**BONUS OFFER: Valid for all bookings of 2 or more nights. Free Adult Fresh Tracks Tickets limited to a maximum of 2 per booking, valid for arrivals to April 7, 2013 (please see website or inquire for details). $19.95 Food and Beverage voucher is per adult (based on a maximum of 2 per booking) and are valid for arrivals from April 8 to April 22, 2013. Vouchers are valid at any Whistler Blackcomb food and beverage location.

Edge Card Limited Time Savings

Skiers and riders from Canada and Washington State can take advantage of a sale on the Edge Card, with per day rates as low as $72 per day. Discounts on three and five day Edge Cards are only available until February 15.  More information: http://www.whistlerblackcomb.com/tickets-and-passes/discount-cards/edge-cards.aspx

About Whistler Blackcomb

Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America’s premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, 8,171 acres of terrain, 16 alpine bowls, three glaciers, receives on average over 1,192 centimetres (469 inches) of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gondola. 

For more information, visit http://ww1.whistlerblackcomb.com/media

Proud to be a venue for the 2010 Olympic and Paralympic Winter Games

Media Notes:  Whistler Blackcomb is pleased to provide high resolution photographs available for editorial use, downloadable at the following link: http://portal.whistlerblackcomb.com/media

Please credit – Photographer Listed, Location: Whistler Blackcomb, British Columbia.  

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