WHISTLER, BC January 21, 2014 – The Globe and Mail, AVIS, GoPro, Diageo, American Express, TELUS, Arc’teryx, GORE-TEX® Products, and GMC were awarded top honors in Whistler Blackcomb’s Partner Marketing Awards this December. The second annual event highlighted corporate partners who executed outstanding brand activations that not only enhanced the guest experience, but also seamlessly integrated with Whistler Blackcomb’s mountain operations.
“We are thrilled with the array of unique events and programs our partners have executed at Whistler Blackcomb and the focus they have demonstrated with enhancing the guest experience,” says Maja Ronneberger, Manager of Strategic Alliances and Partner Marketing at Whistler Blackcomb. “The purpose of the Partner Marketing Awards is to recognize the efforts of our partners and encourage them to leverage their relationship with Whistler Blackcomb to showcase world class activations.
General Motors Canada received the highest accolade of the awards ceremony winning both the new category of Best Summer Activation as well as earning their peers’ vote to be named the overall winner for Best Activation at Whistler Blackcomb for 2012-2013. The motor vehicle brand’s winning event, GMC Base Camp, was a two-part activation starting with GMC providing free rides (shuttles) for downhill mountain bikers in the North Vancouver mountains in brand new GMC Yukon’s. While being shuttled, riders were given free lift tickets to the Whistler Mountain Bike Park. GMC then brought their activation team up to Whistler the following weekend to provide a complimentary shuttle service up the Whistler Mountain Bike Park – an air conditioned, luxurious alternative to riding the chairlift.
We are honoured to receive the awards for Best Summer Activation and overall winner for best activation in 2012-2013, says Peter Cornu, National Sponsorships Events and Autoshow Manager at GMC. “Our longstanding partnership with Whistler Blackcomb has allowed us to showcase the GMC brand in a fun and exciting way. We look forward to continuing to find innovative ways to connect with Whistler Blackcomb and its patrons.”
The award for Most Innovative Activation went to The Globe and Mail for the Breaking News interactive touch screen kiosk and souvenir photo booth located both on Whistler Mountain in the Roundhouse Lodge and in the Guest Services building at the base of the Whistler Village Gondola.
The Best Bang for Your Buck award went to Diageo for their Captain’s Table activations which saw Captain Morgan and his Morganette’s provide samples and photo opportunities at après ski events throughout Whistler village.
The Best Employee Engagement Activation was awarded to American Express for their Staff Incentive Program, which incentivized Whistler Blackcomb employees who encouraged guests to pay for their Whistler Blackcomb products or services using their American Express Card.
The award for Best Integration of an Athlete went to AVIS, GoPro, and GMC for their work in producing a film showcasing two Whistler Olympic athletes (Julia Murray and Davey Barr) making the journey from Vancouver YVR Airport to Whistler along the breathtaking the Sea to Sky Highway.
The Whistler Blackcomb Foundation Award went to TELUS for their “Birdies for Bucks” activation at the Whistler Blackcomb Foundation's TELUS Golf Classic tournament in September.
Finally, the award for Best Co-Promotion BetweenTwo Or More Partners was awarded to Arc’teryx and GORE-TEX® for their integral involvement in the annual sell out event, the Arc’teryx Deep Winter Photo Challenge, Presented by GORE-TEX®.
The awards ceremony concluded Whistler Blackcomb’s annual Corporate Partner Summit at the Roundhouse Lodge atop Whistler Mountain. Ronneberger added that the “Summit and Partner Marketing Awards at Whistler Blackcomb was an exciting conclusion to successful year of partnerships.”
For more information about Whistler Blackcomb’s strategic partnerships contact Maja Ronneberger at or visit www.whistlerblackcomb.com/about-us/corporate-partners.
Guests looking to plan a trip to the consistently rated No. 1 Mountain Resort in North America can visit whistlerblackcomb.com/deals_packages or call 1-888-403-4727.
About Whistler Blackcomb
Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America’s premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, 8,171 acres of terrain, 16 alpine bowls, three glaciers, receives on average over 1,174 centimetres (462 inches) of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gondola.
For more information, visit http://ww1.whistlerblackcomb.com/media.
Proud to be a venue for the 2010 Olympic and Paralympic Winter Games
Media Notes: Whistler Blackcomb is pleased to provide high resolution photographs available for editorial use, downloadable at the following link: whistlerblackcomb.com/mediaphotos
Please credit – Photographer Listed, Location: Whistler Blackcomb, British Columbia.
Using state-of-the-art technology, TELUS unleashes the power of the internet to deliver the best solutions to Canadians at home, in the workplace and on the move.
Coca-Cola offers the world's favourite beverage brand to Whistler Blackcomb guests as a part or their memorable resort experience. As the cold drink sponsor at Whistler Blackcomb, Coca-Cola brings more than ice-cold refreshment.
Glacier Fresh Beer.Brewed in the mountain town of Creston, British Columbia, Kokanee beer is famous for it’s cool, crisp glacier-fresh taste. Kokanee is enjoyed by outdoor enthusiasts from coast to coast in Canada.
Since 1995, GMC has been the Official Vehicle of Whistler Blackcomb. GMC trucks and SUVs give you the performance, engineering and technology to get you, your family and friends and all their gear to and from the mountain any time of the year.
At Monster all our guys walk the walk in action sports, punk rock music, partying, hangin’ with the girls, and living life on the edge. Monster is way more than an energy drink. Led by our athletes, musicians, employees, distributors and fans, Monster is a lifestyle in a can.
Nintendo is the worldwide pioneer in the creation of interactive entertainment, most recently the Wii U™ and the Nintendo 3DS™. It is responsible for the creation of industry icons that have become well-known, household names such as Mario™, Donkey Kong™ and Zelda™.
Smirnoff is proud to be the vodka sponsor of Whistler Blackcomb. From extraordinary event experiences, to the latest in Music, Nightlife and extraordinary Cocktails. The world's best cocktails start with Smirnoff.
Samsung Canada is proud to be the official electronics partner and preferred supplier of Whistler Blackcomb. As a world leader in digital technology, Samsung Canada enables Whistler Blackcomb to enhance the resort experience in new and innovative ways.
The Globe and Mail, Canada's National Newspaper, daily offers unparalleled national, international and business reporting, analysis and commentary to all the guests and patrons of Whistler Blackcomb.
American Express is the official Card of Whistler Blackcomb. The sponsorship program brings unique offers, purchase incentives and rewards for American Express® Cardmembers. ®,™: Used by Amex Bank of Canada under license from American Express
GoPro makes the world’s best selling and most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favorite activities.
Our name represents a long-standing tradition of producing premium wines from Canada and around the world; it is your guarantee of outstanding quality and an uncompromising commitment to making great wine. We’ve got a wine for that.
Arc’teryx Equipment is a technical high-performance outerwear and equipment company based in North Vancouver, Canada. Our relentless commitment to design, craftsmanship and performance delivers the Arc’teryx experience.
As the official base layer and sock provider of Whistler Blackcomb, Icebreaker Merino Clothing is proud to bring warmth, comfort and style on the slopes to the resort visitors. Created by nature in New Zealand’s rugged Southern Alps to manage extremes of heat and cold, Icebreaker merino breathes to prevent overheating, regulates temperature, resists odour and dries in a flash.
W.L. Gore & Associates, the makers of GORE-TEX® products, is proud to be the official technical fabric sponsor of Whistler Blackcomb. GORE-TEX® products are wearable weather protection that keeps you dry and comfortable from head to toe in any kind of weather.