WHISTLER, BC July 31, 2014 – Whistler Blackcomb has just announced a three-year retail and marketing partnership with Icebreaker, the New Zealand brand that established the merino wool category for the outdoor apparel industry. The multi-faceted agreement will put Whistler Blackcomb’s staff in premium Icebreaker merino wool base layers beginning this Fall 2014; and create brand and marketing touch points at retail in Whistler Village, on-mountain and via consumer promotions year-round.
“We are thrilled to bring Icebreaker into our family of corporate partnerships,” says Stuart Rempel, Senior Vice President of Marketing and Sales at Whistler Blackcomb. “The Icebreaker brand is built on a love of the outdoors and values that align perfectly with Whistler Blackcomb.”
“As a brand that strives to inspire adventures in nature, Icebreaker is excited to partner with Whistler Blackcomb - one of North America’s most iconic mountain playgrounds,” says Justin Walford, General Manager of Icebreaker Canada. “Canada is one of Icebreaker’s highest performing countries, largely due to the premium Canadians put on investing in high quality outdoor apparel. This partnership is the perfect way to introduce an international audience of winter and summer sports enthusiasts to the brand.”
As product ambassadors, Whistler Blackcomb’s 300 employees in Guest Services, Snow School Sales and Summer Patrol will experience the benefits of Icebreaker’s soft, lightweight and breathable merino wool, which regulates body temperature in summer and winter and - as a natural fabric - is resistant to odor. Consumers will have access to Icebreaker at CAN-SKI and other Whistler Blackcomb retail locations beginning in August, 2014. The partnership also includes branding via mountain-wide signage and collateral, and consumer marketing via digital, social media and promotions.
For more information about Whistler Blackcomb’s partnership with Icebreaker, visit: www.whistlerblackcomb.com/about-us/corporate-partners.
Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Auckland, New Zealand, and is sold in more than 4000 stores in 44 countries. Please visit icebreaker.com for more information about Icebreaker, and jeremymoon.me for more information on Icebreaker founder Jeremy Moon. Follow Icebreaker on: Facebook, Twitter, Instagram, Pinterest.
About Whistler Blackcomb
Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America’s premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, 8,171 acres of terrain, 16 alpine bowls, three glaciers, receives on average over 1,174 centimetres (462 inches) of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gondola.
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Proud to be a venue for the 2010 Olympic and Paralympic Winter Games
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Using state-of-the-art technology, TELUS unleashes the power of the internet to deliver the best solutions to Canadians at home, in the workplace and on the move.
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Glacier Fresh Beer.Brewed in the mountain town of Creston, British Columbia, Kokanee beer is famous for it’s cool, crisp glacier-fresh taste. Kokanee is enjoyed by outdoor enthusiasts from coast to coast in Canada.
Since 1995, GMC has been the Official Vehicle of Whistler Blackcomb. GMC trucks and SUVs give you the performance, engineering and technology to get you, your family and friends and all their gear to and from the mountain any time of the year.
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Nintendo is the worldwide pioneer in the creation of interactive entertainment, most recently the Wii U™ and the Nintendo 3DS™. It is responsible for the creation of industry icons that have become well-known, household names such as Mario™, Donkey Kong™ and Zelda™.
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The Globe and Mail, Canada's National Newspaper, daily offers unparalleled national, international and business reporting, analysis and commentary to all the guests and patrons of Whistler Blackcomb.
American Express is the official Card of Whistler Blackcomb. The sponsorship program brings unique offers, purchase incentives and rewards for American Express® Cardmembers. ®,™: Used by Amex Bank of Canada under license from American Express
GoPro makes the world’s best selling and most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favorite activities.
An asset to elite athletes around the globe, Oakley is one of the world’s leading product design and sport performance brands. As the official optic partner of Whistler Blackcomb, we are excited to collaborate and share our obsession.
Our name represents a long-standing tradition of producing premium wines from Canada and around the world; it is your guarantee of outstanding quality and an uncompromising commitment to making great wine. We’ve got a wine for that.
Arc’teryx Equipment is a technical high-performance outerwear and equipment company based in North Vancouver, Canada. Our relentless commitment to design, craftsmanship and performance delivers the Arc’teryx experience.
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W.L. Gore & Associates, the makers of GORE-TEX® products, is proud to be the official technical fabric sponsor of Whistler Blackcomb. GORE-TEX® products are wearable weather protection that keeps you dry and comfortable from head to toe in any kind of weather.
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Avis Car Rental and its subsidiaries operate one of the world's best-known car rental brands with approximately 5,200 locations in more than 165 countries.
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Blackcomb Aviation is proud to be the Official Helicopter of Whistler Blackcomb. For more than two decades our helicopter pilots and mountain guides have introduced outdoor enthusiasts to the beauty of British Columbia. Summer or winter - our tours cater to a wide range of interests, fitness levels and budgets but can also be tailored for special events. We enjoy this area of our business tremendously and welcome your ideas as much as your business.