WHISTLER, BC July 31, 2014 – Whistler Blackcomb has just announced a three-year retail and marketing partnership with Icebreaker, the New Zealand brand that established the merino wool category for the outdoor apparel industry. The multi-faceted agreement will put Whistler Blackcomb’s staff in premium Icebreaker merino wool base layers beginning this Fall 2014; and create brand and marketing touch points at retail in Whistler Village, on-mountain and via consumer promotions year-round.
“We are thrilled to bring Icebreaker into our family of corporate partnerships,” says Stuart Rempel, Senior Vice President of Marketing and Sales at Whistler Blackcomb. “The Icebreaker brand is built on a love of the outdoors and values that align perfectly with Whistler Blackcomb.”
“As a brand that strives to inspire adventures in nature, Icebreaker is excited to partner with Whistler Blackcomb - one of North America’s most iconic mountain playgrounds,” says Justin Walford, General Manager of Icebreaker Canada. “Canada is one of Icebreaker’s highest performing countries, largely due to the premium Canadians put on investing in high quality outdoor apparel. This partnership is the perfect way to introduce an international audience of winter and summer sports enthusiasts to the brand.”
As product ambassadors, Whistler Blackcomb’s 300 employees in Guest Services, Snow School Sales and Summer Patrol will experience the benefits of Icebreaker’s soft, lightweight and breathable merino wool, which regulates body temperature in summer and winter and - as a natural fabric - is resistant to odor. Consumers will have access to Icebreaker at CAN-SKI and other Whistler Blackcomb retail locations beginning in August, 2014. The partnership also includes branding via mountain-wide signage and collateral, and consumer marketing via digital, social media and promotions.
For more information about Whistler Blackcomb’s partnership with Icebreaker, visit: www.whistlerblackcomb.com/about-us/corporate-partners.
Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Auckland, New Zealand, and is sold in more than 4000 stores in 44 countries. Please visit icebreaker.com for more information about Icebreaker, and jeremymoon.me for more information on Icebreaker founder Jeremy Moon. Follow Icebreaker on: Facebook, Twitter, Instagram, Pinterest.
About Whistler Blackcomb
Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America’s premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, 8,171 acres of terrain, 16 alpine bowls, three glaciers, receives on average over 1,174 centimetres (462 inches) of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gondola.
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Proud to be a venue for the 2010 Olympic and Paralympic Winter Games
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