WHISTLER, BC March 6, 2014 – There is no doubt technology has infiltrated every aspect of modern day life, and for guests of Whistler Blackcomb that is no exception. In response to this growing trend, Whistler Blackcomb and Samsung Canada, a leading technology supplier in the Canadian marketplace, have announced a three year corporate sponsorship which will bring the latest trends in digital technology to the slopes of Whistler, BC.
The sponsorship agreement positions Whistler Blackcomb as a showcase property where guests can experience first-hand how innovative Samsung products can help them play more, do more and share more during their visit. Guests can expect to see high definition LED screens broadcasting real-time information on weather, lift statuses, alpine webcams, and more throughout the resort. In addition to enhancing the guest experience on and off the mountains, Samsung will use a variety of Whistler Blackcomb sites as strategic venues to profile their latest products.
“We are thrilled to be partnering with Samsung from a sponsorship and supply perspective,” says Stuart Rempel, Senior Vice President of Marketing and Sales at Whistler Blackcomb. “Aligning the number one ski resort in North America with a world leader in digital technology like Samsung will allow us to push the resort experience in new and innovative ways for our guests.”
Whistler Blackcomb is a year-round resort and offers recreational activities in the winter and summer months. As such, the new sponsorship with Samsung will feature year-round activations unique to each season. One of the most significant elements of the sponsorship will be a summer-only activation – The Samsung Alpine Theatre. Located in the Roundhouse Lodge on Whistler Mountain, the Samsung Alpine Theater features an impactful multi-panel video wall providing summer guests a chance to relax while viewing promotional videos during their PEAK 2 PEAK Alpine Gondola Experience.
“From sharing mountain top photos using their smartphones to using an app to track trails, outdoor enthusiasts are demanding resorts up their technology game,” says Paul Brannen, Senior Vice President Enterprise and Mobile Solutions, Samsung Canada. “Technology has dramatically changed the way guests of Whistler Blackcomb approach the slopes and we are proud to bring these experiences to life with Samsung’s dynamic series of innovative displays and solutions as the official consumer electronics partner.”
The new agreement also names Samsung as a new sponsor of Whistler Blackcomb’s Showcase Showdown event, the longest running Canadian snowboard competition. Now in its 17th year, the Showcase Showdown will take place on Whistler and Blackcomb mountains on March 14 and 15, 2014 and will feature some of Canada’s top snowboard athletes. Samsung will be providing the Samsung Galaxy Note 3 as prizing for the competitors.*Some conditions apply. Visit www.whistlerblackcomb.com/showdown for more details.
Samsung will also roll out new technology throughout the resort including digital screen upgrades at the Garibaldi Lift Co. (GLC), Dusty’s Bar & BBQ, Merlins Bar & Grill, and Showcase Snowboards. Guests who have visited Whistler Blackcomb this winter have also been able to view HD Video on the new Samsung commercial slim bezel video wall, located in the Whistler Village Gondola Terminal.
For more information about Whistler Blackcomb’s Sponsorship with Samsung, visit: www.whistlerblackcomb.com/about-us/corporate-partners.
Guests looking to plan a trip to the consistently rated No. 1 Mountain Resort in North America can visit whistlerblackcomb.com/deals_packages or call 1-888-403-4727.
About Samsung Electronics Canada
Samsung Electronics Canada offers a broad range of award-winning consumer electronics including televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. The Canadian arm, selected in 2013 as one of Strategy Magazine’s Brands of the Year, upholds Samsung's global mission to open new possibilities for young minded consumers everywhere, providing users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the consumer electronics industry both in terms of business leadership and brand strength. In 2013, Samsung was ranked #8 in the Interbrand 100 Best Global Brands and was named as one of Marketing Magazine’s 2012 Top 10 Marketers of the Year in Canada.
To discover more, please visit www.samsung.com.
Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada
About Whistler Blackcomb
Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America’s premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, 8,171 acres of terrain, 16 alpine bowls, three glaciers, receives on average over 1,174 centimetres (462 inches) of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gondola.
For more information, visit http://ww1.whistlerblackcomb.com/media
Proud to be a venue for the 2010 Olympic and Paralympic Winter Games
Media Notes: Whistler Blackcomb is pleased to provide high resolution photographs available for editorial use, downloadable at the following link: whistlerblackcomb.com/mediaphotos
Please credit – Photographer Listed, Location: Whistler Blackcomb, British Columbia.
Using state-of-the-art technology, TELUS unleashes the power of the internet to deliver the best solutions to Canadians at home, in the workplace and on the move.
Coca-Cola offers the world's favourite beverage brand to Whistler Blackcomb guests as a part or their memorable resort experience. As the cold drink sponsor at Whistler Blackcomb, Coca-Cola brings more than ice-cold refreshment.
Glacier Fresh Beer.Brewed in the mountain town of Creston, British Columbia, Kokanee beer is famous for it’s cool, crisp glacier-fresh taste. Kokanee is enjoyed by outdoor enthusiasts from coast to coast in Canada.
Since 1995, GMC has been the Official Vehicle of Whistler Blackcomb. GMC trucks and SUVs give you the performance, engineering and technology to get you, your family and friends and all their gear to and from the mountain any time of the year.
At Monster all our guys walk the walk in action sports, punk rock music, partying, hangin’ with the girls, and living life on the edge. Monster is way more than an energy drink. Led by our athletes, musicians, employees, distributors and fans, Monster is a lifestyle in a can.
Nintendo is the worldwide pioneer in the creation of interactive entertainment, most recently the Wii U™ and the Nintendo 3DS™. It is responsible for the creation of industry icons that have become well-known, household names such as Mario™, Donkey Kong™ and Zelda™.
Smirnoff is proud to be the vodka sponsor of Whistler Blackcomb. From extraordinary event experiences, to the latest in Music, Nightlife and extraordinary Cocktails. The world's best cocktails start with Smirnoff.
Samsung Canada is proud to be the official electronics partner and preferred supplier of Whistler Blackcomb. As a world leader in digital technology, Samsung Canada enables Whistler Blackcomb to enhance the resort experience in new and innovative ways.
The Globe and Mail, Canada's National Newspaper, daily offers unparalleled national, international and business reporting, analysis and commentary to all the guests and patrons of Whistler Blackcomb.
American Express is the official Card of Whistler Blackcomb. The sponsorship program brings unique offers, purchase incentives and rewards for American Express® Cardmembers. ®,™: Used by Amex Bank of Canada under license from American Express
GoPro makes the world’s best selling and most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favorite activities.
Our name represents a long-standing tradition of producing premium wines from Canada and around the world; it is your guarantee of outstanding quality and an uncompromising commitment to making great wine. We’ve got a wine for that.
Arc’teryx Equipment is a technical high-performance outerwear and equipment company based in North Vancouver, Canada. Our relentless commitment to design, craftsmanship and performance delivers the Arc’teryx experience.
As the official base layer and sock provider of Whistler Blackcomb, Icebreaker Merino Clothing is proud to bring warmth, comfort and style on the slopes to the resort visitors. Created by nature in New Zealand’s rugged Southern Alps to manage extremes of heat and cold, Icebreaker merino breathes to prevent overheating, regulates temperature, resists odour and dries in a flash.
W.L. Gore & Associates, the makers of GORE-TEX® products, is proud to be the official technical fabric sponsor of Whistler Blackcomb. GORE-TEX® products are wearable weather protection that keeps you dry and comfortable from head to toe in any kind of weather.