WHISTLER BLACKCOMB AND GOPRO RENEW THREE YEAR PARTNERSHIP JUST IN TIME FOR 2013.2014 WINTER SEASON

WHISTLER, BC November 15, 2013 – Whistler Blackcomb and GoPro have recently renewed a three-year corporate partnership agreement that names GoPro as the official camera of Whistler Blackcomb. GoPro produces wearable and gear-mountable cameras which enable users to record life’s greatest moments in the most immersive perspective possible. As the “world’s most versatile camera,” GoPro is the perfect tool for skiers and snowboarders looking to capture their on-mountain experiences at Whistler Blackcomb.

“The filming possibilities and the quality of footage provided by GoPro cameras is game-changing,” says Stuart Rempel, Senior Vice President of Marketing and Sales at Whistler Blackcomb. “We are always looking to push the envelope and come up with that next great piece of video content that will inspire our guests to get out there and explore what our resort has to offer. GoPro is the perfect partner to help us achieve this goal, whether the cameras are being used as a tool by our Marketing Department for official video content or by our guests to make their own edits and then share them through their social networks. The result is the same – the Whistler Blackcomb’s story is being captured by the world’s most versatile camera.”

Whistler Blackcomb will be releasing The Wonder Reels, Season 2 for the 2013.2014 ski season, a brand new seven episode video series filmed, edited and produced by Switchback Entertainment. One of the episodes that will be released later this winter is titled The Hand Off. The video follows a crew in Whistler Blackcomb’s Highest Level Terrain Park who come across a lost GoPro. They agree the camera needs to be taken to Lost & Found, but first there is a perfect park session to be captured. The video is shot entirely with a GoPro Hero3 and is a perfect example of the content creation made possible by GoPro cameras. To view the video, visit www.whistlerblackcomb.com/wonder.

GoPro will also be investing in ambassadors throughout the Whistler community this winter season and will be hosting the GoPro Snow Chronicles, an inaugural film contest challenging videographers to showcase Whistler Blackcomb through GoPro footage. Additionally, GoPro has signed on as the title sponsor of the GoPro Junior Freeski Open, an International Freeskiers and Snowboarders Association (IFSA) sanctioned event taking place for the first time at Whistler Blackcomb February 8-10, 2014.

“We are absolutely thrilled to renew our agreement with Whistler Blackcomb, as the official camera of the resort. Whistler Blackcomb is the ultimate North American ski resort, offering a long winter season, beautiful backdrops and settings from a photographers point of view, with great restaurants and shops in the Village and plenty of activities for the whole family. As GoPro is the leader in wearable and mountable cameras, it makes perfect sense to partner with Whistler Blackcomb, the leader in the snow resort business," says Dan Kelsay-Resort and Camp Marketing Manager.

GoPro cameras and accessories are available at several Whistler Blackcomb retail locations including Showcase Snowboards, CAN-SKI, Roundhouse Traders, the Solomon Store, and Garbanzo Bike and Bean. For more information about Whistler Blackcomb’s partnership with GoPro, visit: www.whistlerblackcomb.com/about-us/corporate-partners.

Guests looking to plan a trip to the consistently rated No. 1 Mountain Resort in North America can visit whistlerblackcomb.com/deals_packages  or call 1-888-403-4727.


About Whistler Blackcomb

Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America’s premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, 8,171 acres of terrain, 16 alpine bowls, three glaciers, receives on average over 1,174 centimetres (462 inches)  of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gondola. 

About GoPro 

GoPro makes the world’s best-selling and most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favorite activities. GoPro’s HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes, and video production professionals than any other camera in the world. Based in San Mateo, California, GoPro’s products are sold in more than 35,000 stores in over 100 countries worldwide and direct via GoPro.com. GOPRO® and HERO® are trademarks or registered trademarks of Woodman Labs, Inc. in the United States and other countries. All other company, product names are trademarks or registered trademarks of their rightful owners

For more information, visit http://ww1.whistlerblackcomb.com/media


Proud to be a venue for the 2010 Olympic and Paralympic Winter Games

Media Notes:  Whistler Blackcomb is pleased to provide high resolution photographs available for editorial use, downloadable at the following link: http://portal.whistlerblackcomb.com/media

Please credit – Photographer Listed, Location: Whistler Blackcomb, British Columbia. 

-30-


Our Partners

Using state-of-the-art technology, TELUS unleashes the power of the internet to deliver the best solutions to Canadians at home, in the workplace and on the move.

Coca-Cola offers the world's favourite beverage brand to Whistler Blackcomb guests as a part or their memorable resort experience. As the cold drink sponsor at Whistler Blackcomb, Coca-Cola brings more than ice-cold refreshment.

Glacier Fresh Beer.Brewed in the mountain town of Creston, British Columbia, Kokanee beer is famous for it’s cool, crisp glacier-fresh taste. Kokanee is enjoyed by outdoor enthusiasts from coast to coast in Canada.

Since 1995, GMC has been the Official Vehicle of Whistler Blackcomb. GMC trucks and SUVs give you the performance, engineering and technology to get you, your family and friends and all their gear to and from the mountain any time of the year.

Monster Energy

Monster Energy

Nintendo

Nintendo of Canada

Smirnoff

Smirnoff is proud to be the vodka sponsor of Whistler Blackcomb. From extraordinary event experiences, to the latest in Music, Nightlife and extraordinary Cocktails. The world's best cocktails start with Smirnoff.

Samsung

Samsung Canada is proud to be the official electronics partner and preferred supplier of Whistler Blackcomb. As a world leader in digital technology, Samsung Canada enables Whistler Blackcomb to enhance the resort experience in new and innovative ways.

The Globe and Mail, Canada's National Newspaper, daily offers unparalleled national, international and business reporting, analysis and commentary to all the guests and patrons of Whistler Blackcomb.

Jackson Triggs

Our name represents a long-standing tradition of producing premium wines from Canada and around the world; it is your guarantee of outstanding quality and an uncompromising commitment to making great wine. We’ve got a wine for that.

American Express is the official Card of Whistler Blackcomb. The sponsorship program brings unique offers, purchase incentives and rewards for American Express® Cardmembers. ®,™: Used by Amex Bank of Canada under license from American Express


GET READY FOR ACTION!

A ton of flavors. A taste that stands out

GoPro makes the world’s best selling and most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favorite activities.

Avis

Avis Car Rental and its subsidiaries operate one of the world's best-known car rental brands with approximately 5,200 locations in more than 165 countries.

Arc'teryx

Arc'teryx

Gore-Tex

W.L. Gore & Associates, the makers of GORE-TEX® products, is proud to be the official technical fabric sponsor of Whistler Blackcomb. GORE-TEX® products are wearable weather protection that keeps you dry and comfortable from head to toe in any kind of weather.

Close