Core Values


Our philosophy is to create memories by exceeding expectations and providing exceptional service. Our service is what differentiates us from other ski resorts and companies. Each Employee, whether on the front-line or behind the scenes, has a critical role to play in serving our Guests.

 

  • Team Play: Begin with the end in mind.  A shared understanding of where we are going is essential for our organization to be collectively energized and realize our full potential.  Teamwork makes us stronger.  Departmental lines often become invisible while getting the job done.  We work with a high level of interaction within and between departments, and we welcome feedback to generate new ideas and opportunities.  Together, we win.

 

  • Guest Loyalty:  For us, service is personal and sincere. Successful means serving our Guests in a memorable way. We never say "no" and we always do 'whatever it takes' to make our Guests happy. We encourage Employees to use their instincts and good judgment on the job. Think service before adherence to rules.

 

  • Positive Employee Experience: Our employees are the sole link to successfully serving our Guests.  We hire for attitude and train for skill.  We always select people who are capable of accecpting responsibility, willing to take risks and aren't afraid to express their individuality.  Honesty, integrity and high ethical practices are expected.

 

  • Striving To Be The Best: We are always looking for ways to improve what we offer to our Guests, Employees and Stakeholders. The status quo is not good enough. Challenge what seems to be working to see if it can be improved.

 

  • Financial Strength:  Financial strength is about continuously looking to maximize revenue, reduce costs, and improve shareholder value. We continually look for opportunities to maximize revenue, and to reduce or contain operating expenses.

 

  • Community and Environment: We always strive to be respected and never feared. As the Community's largest employer, we have an added responsibility to be a good neighbor, supportive of the needs of our friends. We participate in many ways with our heart, time, talent and money. We strive to promote a healthy, well integrated Community.  

 

  • Playing Safely: Safety is everyone's responsibility. Playing safely is our first priority to ensuring the safety of our Guests, Employees and assets. 

 

  • Honesty and Integrity: To build lasting relationships with each other and our guests, we communicate and act in a straight forward manner that is free of deceit.  We deal with others in a way that leaves them feeling like they have been treated fairly and have not been taken advantage of.  Our daily actions speak clearly about the commitment we have to understanding and living in harmony.