Awareness and Education

Whistler Blackcomb

>> Protect Share and Inspire


Our mission is to become the most sustainable mountain resort operation in the world.  Our environmental and economic performance will be heavily weighted on how we protect our ecosystems and address climate change. Environmental issues are business opportunities. Similar to health care, early detection and response to problems reduces costs. Early response to opportunities reduces our impacts on the natural environment and generates revenue as a market leader.


The more we protect our mountain ecosystems, the more opportunities we have to share guided and self guided ecotourism experiences with our guests. We provide wildlife/Bear viewing and glacial tours on Whistler Blackcomb.


Through our enactments of protection and excellence in providing environmental education, we become a global inspiration.

Nature Based Tourism

Whistler Blackomb has over 14,000 acres within its tenure.  At build out less than 30% will be impacted by recreational development. This leaves a considerable land base to develop ecotourism. Development in environmentally sensitive parts of the ski area is modified to sustain natural resource features. These resource features include a large population of black bear, deer, alpine flower filled meadows, and glaciers. Over 50% of the area is alpine and within a 20 minute lift ride from Whistler Village. Surrounding the ski area is some of the most spectacular scenery in the world, the alpine wilderness of Garibaldi Provincial Park. The combination of the two areas natural inventory provides Whistler Blackcomb with opportunities in ecotourism that are unmatched anywhere in North American mountain resorts. Ecotourism is a form of triple bottom-line business. it builds social value by:
  • Providing employment for local guides
  • Environmental value by promoting protection of natural ecosystems
  • Economic value by capturing the fastest growing and most lucrative sector of the tourism market.

Ecotourism does not in any way preclude ski area development. It does however demand more sustainable methods of development. Whistler Blackcomb has over a decade of successful experience on this. In the framework of the United Nations environmental Program and the world tourism organization, it is clearly recognized that ecotourism provides a leadership role in sustainable practices to the tourism sector. Ecotourism can demonstrate the real treasure of a regions nature and culture in a way that mainstream tourism has missed. Ultimately saving the geese that lay the golden eggs.

Staff and Community

  • All new staff receive an environmental orientation.
  • Established three internal working groups focused on sustainability planning in the areas of, energy, transportation and waste.
  • Through the Natural Step Canada, we purchased 50 licenses for on-line TNS training. Fifty staff members from a variety of departments have completed on-line TNS training as well as in-house facilitation and training sessions.
  • Establishing an intrawest sustainability Network to provide a forum of exchanging information on sustainability programs with other resorts.
  • Created more than 45 interpretive sites on the mountains.
  • Guests learn about local issues with the Environmental Fund and
    Whistler Blackcomb Habitat Improvement Team.
  • Bring the Telluride Mountain Film Festival on tour to Whistler annually to raise awareness about environmental issues and to showcase the Whistler Blackcomb Foundation Environmental Fund.
  • Attend community open houses and participate in events to showcase sustainability programs including: Earth Day, Clean Air Day, environment week, the commuter challenge and mountain and Valley clean up Days.
  • Over 300 children attend summer outreach programs annually.
  • Over 1700 guests participate in bear and ecology tours annually.

Our Partners

Using state-of-the-art technology, TELUS unleashes the power of the internet to deliver the best solutions to Canadians at home, in the workplace and on the move.

Coca-Cola offers the world's favourite beverage brand to Whistler Blackcomb guests as a part or their memorable resort experience. As the cold drink sponsor at Whistler Blackcomb, Coca-Cola brings more than ice-cold refreshment.

Glacier Fresh Beer.Brewed in the mountain town of Creston, British Columbia, Kokanee beer is famous for it’s cool, crisp glacier-fresh taste. Kokanee is enjoyed by outdoor enthusiasts from coast to coast in Canada.


Since 1995, GMC has been the Official Vehicle of Whistler Blackcomb. GMC trucks and SUVs give you the performance, engineering and technology to get you, your family and friends and all their gear to and from the mountain any time of the year.

Monster Energy

At Monster all our guys walk the walk in action sports, punk rock music, partying, hangin’ with the girls, and living life on the edge. Monster is way more than an energy drink. Led by our athletes, musicians, employees, distributors and fans, Monster is a lifestyle in a can.


Nintendo is the worldwide pioneer in the creation of interactive entertainment, most recently the Wii U™ and the Nintendo 3DS™. It is responsible for the creation of industry icons that have become well-known, household names such as Mario™, Donkey Kong™ and Zelda™.


Smirnoff is proud to be the vodka sponsor of Whistler Blackcomb. From extraordinary event experiences, to the latest in Music, Nightlife and extraordinary Cocktails. The world's best cocktails start with Smirnoff.


Samsung Canada is proud to be the official electronics partner and preferred supplier of Whistler Blackcomb. As a world leader in digital technology, Samsung Canada enables Whistler Blackcomb to enhance the resort experience in new and innovative ways.

The Globe and Mail, Canada's National Newspaper, daily offers unparalleled national, international and business reporting, analysis and commentary to all the guests and patrons of Whistler Blackcomb.

American Express is the official Card of Whistler Blackcomb. The sponsorship program brings unique offers, purchase incentives and rewards for American Express® Cardmembers. ®,™: Used by Amex Bank of Canada under license from American Express

GoPro makes the world’s best selling and most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favorite activities.


An asset to elite athletes around the globe, Oakley is one of the world’s leading product design and sport performance brands. As the official optic partner of Whistler Blackcomb, we are excited to collaborate and share our obsession.


A ton of flavors. A taste that stands out

Jackson Triggs

Our name represents a long-standing tradition of producing premium wines from Canada and around the world; it is your guarantee of outstanding quality and an uncompromising commitment to making great wine. We’ve got a wine for that.


Arc’teryx Equipment is a technical high-performance outerwear and equipment company based in North Vancouver, Canada. Our relentless commitment to design, craftsmanship and performance delivers the Arc’teryx experience.


As the official base layer and sock provider of Whistler Blackcomb, Icebreaker Merino Clothing is proud to bring warmth, comfort and style on the slopes to the resort visitors.


W.L. Gore & Associates, the makers of GORE-TEX® products, is proud to be the official technical fabric sponsor of Whistler Blackcomb. GORE-TEX® products are wearable weather protection that keeps you dry and comfortable from head to toe in any kind of weather.


Fueled by passion and guided by our love for the mountains, Quiksilver has evolved with snowboarding, always pushing the boundaries and taking things further.


Avis Car Rental and its subsidiaries operate one of the world's best-known car rental brands with approximately 5,200 locations in more than 165 countries.


With over 170 years of innovation, Stanley Tools offers the broadest range of carpentry hand tools, automotive tools and storage for construction professionals, mechanics, and home improvement enthusiasts.

Blackcomb Aviation

Blackcomb Aviation is proud to be the Official Helicopter of Whistler Blackcomb. For more than two decades our helicopter pilots and mountain guides have introduced outdoor enthusiasts to the beauty of British Columbia. Summer or winter - our tours cater to a wide range of interests, fitness levels and budgets but can also be tailored for special events. We enjoy this area of our business tremendously and welcome your ideas as much as your business.