Whistler Blackcomb Strategic Alliances Newsletter

Whistler Blackcomb teamed up with a local 360 camera guru to produce our first ever 100% GoPro Fusion edit shot in resort. Check it out! 

On March 9^{th -}10^th, Coca-Cola built a custom-made ice bar at the top of Whistler Mountain to kick-off the launch of Diet Coke’s brand new flavors. As the only sampling activation for this launch across Canada, Whistler Blackcomb guests had the opportunity to be one of the first to sample the brand new Diet Coke flavors -Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.

From March 14^th-18^th Oakley athletes returned to Whistler Blackcomb to takeover Canada’s premier mountain resort and host Oakley Week – a week-long series of on and off-hill events rooted in performance. Oakley athletes Sébastien Toutant, Charles Reid, Jamie Anderson, Rusty Ockenden, Craig McMorris, and more attended the celebration that included events, giveaways, product demos, and opportunities to ride with these athletes. Additional events during Oakley week included Oakley Prizm Demo Centres, Golden Ticket giveaways, Touring Clinics and Avalanche Awareness Clinics along with a kickoff party.

Whistler Blackcomb teamed up with GMC to bring surprised riders up the mountain for a Fresh Tracks breakfast. As eager skiers and boarders waited for the gondola to start up for the day, the GMC All-Mountain vehicle surprised guests in the village. For three days, a lucky group was randomly selected for a ride up to the Roundhouse Lodge in style in this tricked out GMC Sierra with a thumping sound system, LED light package and gear rack. This was the first time the public was given a first-hand experience of its capabilities.

At the Crystal Hut, perched atop Blackcomb Mountain at 6000 ft. guests were treated to a luxurious sample of BAILEYS hot chocolate two weekends in March. From the deck of the rustic cabin, guest could take in a rich array of alpine colours and panoramic views of the surrounding Coast Mountain Range and the birds eye view of the Whistler Village below.

Nestle and the Whistler Blackcomb Safety team joined forces to help spread the word to slow down and ride safely on the mountain in the Turtle’s Slow Zone, located on both Whistler and Blackcomb. The Turtle’s mascot made an appearance by handing out Turtle’s chocolate and spreading the safety message to adults and kids alike.

The 3^rd Winemakers Après of the season occurred on March 15^th. Guests were treated to wines paired with locally-sourced culinary delights at 6,000ft at Steeps Grill & Wine Bar. During the multiple courses guests learn about the vineyard and the various tasting notes. The event showcased Inniskillin.